Split Run Test Results That Could Add Thousands To Your Bank Account

Daegan Smith’s Split Run Test Results Reveal The Shocking Truth That Could Be Costing You Thousands

Daegan Smith Split Run Test

Daegan Smith’s Split run testing results will blow you away.

As an avid internet marketer I am always looking for ways to maximise the return on my advertising efforts and one of the best ways to do this is split run testing. In simple terms a split run test is a comparison of the effectiveness of multiple variations of an advertisement, capture page or sales letter. In a split test, the audience of a marketing message is divided between two or more variations and the results tabled to see which variation has the highest conversion rate.

While I do run my own split tests, with so many different variables to consider including color, text, wording, graphics and video just to name a few, it can become a very time consuming process. To shortcut this task and save time what I do is research  the published results of industry experts and action thier findings.

In recent times my favourite source of quality research data has become Mike Dillard’s “Whats Working Now” and the latest split run test results published in this exclusive industry journal indicate that if your not doing things right it could be costing you thousands of dollars in lost leads and income and here’s why.

Recently lead generation expert Daegan Smith conducted lead capture page split testing to determine which was more effective, a text  lead capture page or a video lead capture page. While Daegan is an undisputed master of text capture pages he admits to having very limited experience with video capture pages and was therefore keen to find out if there was any noticable difference between the two.

Here’s the results. Video didn’t just win the race, the video capture page smashed the text capture page converting at 26.2% while the text page converted at  18.1%.  Thats an extra 8 opt ins per 100 views which adds up to a significant gain particularly if  your driving hundreds of people to your opt in forms on a daily basis. Simply put converting to a video capture page could catapault your business into the stratesphere overnight.

Obviously spurred on by this unbelievable difference Daegan then went on to examine the video capture page phenomena in more detail with the results of his second split run test clarifying for me a question which Im sure many of you have considered. Which is better forced  autoplay of the video with no control buttons or a user controlled video with buttons. While in my mind I have always leaned towards the forced autoplay I was absolutely blown away by the result, as I am sure Daegan was too.

Here’s the result. The forced video autoplay lead capture page literally smashed the user controlled video lead capture page out of the ball park beating it by  a whopping 44.8%. Can you believe it, who ever thought a simple variation like forced autoplay could nett a 44% lead difference.

Thanks Daegan Smith for sharing some awesome research results and helping us all achieve more. I know what I’ll be doing tonight, how about the rest of you.